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Mar 14

GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!

Because the name shows, this web site post defines our experience with GoDaddy Website Builder (aside from its version – “Personal”, “Business” or “Business Plus”) although we had been attempting to enhance the on-site Search Engine Optimization of a customer. Its function is certainly not to harm GoDaddy’s reputation but alternatively to aid small businesses recognize that GoDaddy’s site Builder isn’t the information administration system (CMS) that is suitable for reaching the salient online existence this is certainly therefore vital for small businesses’ survival in this age that is highly competitive.

As always, during our analysis that is preliminary of client’s situation, we made a listing of conditions that required action. To mention a couple of, the robots.txt file had not been configured precisely, there have been two variations associated with website plus one would have to be 301-redirected to another, there was clearly no implemented to markup our client’s company data, reviews and items, no map pointing into the Bing+ neighborhood listing had been embedded, etc.

We knew that the web site ended up being hosted on GoDaddy’s internet site Builder, which we’d no experience with, so our concept would be to make an effort to perform the optimizations about it and when unsuccessful – move the web site to WordPress and regular web hosting.

That which we learned is the fact that while being the way that is cheapest to host an internet site on GoDaddy (that makes it an incredibly cheap choice altogether), the web site Builder didn’t enable you to perform just about any action that a typical web web web hosting will allow one to. GoDaddy promote their device whilst the smartest choice due to their non-technical customers – a very easy instrument with 100per cent hassle-free setup and upkeep to produce your online business with a cushty fundamental site.

This can be real (the “comfortable fundamental website” component could be argued), nevertheless it is actually just what a WordPress website hosted with regular web hosting services provides you with, too, except WordPress is nowhere near as restricting. Listed here is my advice to all or any small businesses – don’t get intimidated by exactly exactly just how “technically demanding” it’s to put together a WordPress website and “undersell” your on line existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also when it comes to many modest consumers.

Probably the most part that is shocking GoDaddy site Builder is you don’t have usage of the FTP plus the database. It is possible to imagine the limited capabilities that derive from this kind of restriction. For instance, despite the fact that there was a robots.txt file that is filled in with GoDaddy’s default settings (the pictures folder is disallowed by default – how cool is that!), these are typically unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The consumer rep stated straight that the goal of GoDaddy site Builder is always to assist fundamental users create a website that is basic something similar to a company card. So anything “too advanced level” could be impractical to implement – same is true of our recommendations to 301 redirect one of many true house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some SEO that is basic. Well, you are able to nevertheless:

  • write good quality content
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to implement markup that could be impossible because each time you insert the code, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we advised to your customer would be to migrate their GoDaddy site Builder built web site to WordPress so we are able to implement all our Search Engine Optimization recommendations. The primary concern he previously ended up being that keeping their internet site can be incredibly hard he would have to learn how to deal with WordPress for him because. We chose to offer him a consultation that is free get their means around WordPress that is certainly not even more tough to handle than GoDaddy Website Builder.

If you should be a small company owner and are usually interested in an easy method to generate and keep maintaining a site, we suggest you get web hosting from the well-reputed company and make use of WordPress being a CMS. Like that you can expect to fully be able to use Search Engine Optimization recommendations without having any restrictions.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!